Let’s Build What Matters

How can I help?

I work with ambitious teams across sectors like agriculture, finance, and health to shape digital products and services that not only function — they resonate. From early research and co-creation to product roadmaps, prototyping, and adoption strategies, I bring both structure and soul to the work. Along the way, I surface hidden opportunities, simplify complexity, and help teams deliver what truly lands. I also teach and mentor in design, systems thinking, and emerging tech like AI — because sharing signal sharpens the field.

About me

Across two decades and dozens of domains, one thread has held: coherence. I build from research, but I listen beyond data. I’ve led national transformations, helped secure millions in funding, and co-designed tools that serve real human needs - not just market trends. My background spans UX, product and service design, regenerative systems, and AI strategy. What drives me isn’t flash - it’s fit. I care about what holds under pressure, what restores clarity, and what helps teams move with more grace, less guesswork.

Some of my work