$1B Digital and AI Portfolio
Service Catalogue - Enabling the DTA to prioritise digital transformation across 1,000+ federal services, that led to:
Built the investment narrative for 50+ budget bids representing $1B in digital investment and AI (DA Architected a Target Operating Model for AI demand management. Delivered executive credibility briefings.
Target AI Operating Model for DHDA for AI-enabled decision making for Digital Investments.
THE CHALLENGE
Thousands of services, no shared way to prioritise investment
Australia aimed to lead in digital government, but lacked a unified method to assess which services most needed transformation. With over 1,000 federal services and no consistent criteria, investment risked fragmentation — limiting impact for citizens and agencies alike.
MY APPROACH
Framing “service” through shared outcomes and journey logic
I collaborated across agencies to redefine “service” in a digital context, developed outcome-based prioritisation measures, and prototyped a whole-of-government ecosystem using rapid, test-and-learn methods.
Detail: Early-stage ecosystem maps visualised service delivery across agencies — revealing interdependencies and highlighting strategic alignment opportunities.
THE IMPACT
A strategic blueprint now guiding digital uplift nationally
The resulting Service Catalogue brought clarity to a fragmented landscape — giving the DTA a framework to steer investment where it matters most. It now informs funding and performance decisions across agencies, and contributes to Australia’s target of being a top-3 global digital government by 2025.
Detail: Concept and prototype designed to help agencies identify, track, and prioritise digital investment opportunities across complex service landscapes.