Accelerating AI Insight Without Losing Depth
InsightWise - Helping The Strategy Group merge AI speed with human-centred clarity in CX research
Led design direction for InsightWise, contributing to its product clarity and investor traction — supporting a $1M pre-seed raise and showcasing impact via the project dashboard.
THE CHALLENGE
Could AI amplify, not replace, deep human insight?
With LLMs redefining analysis, The Strategy Group needed to evolve. Could they use AI to deepen customer understanding — without diluting the strategic nuance that sets them apart? The risk wasn’t just falling behind — it was losing what made their work meaningful.
MY APPROACH
Designing a prompt-driven AI tool that analysts could trust
I led UX design direction for InsightWise — a custom LLM-powered tool — from ideation to high-fidelity prototyping. Co-created prompts with analysts, tested interactions, and applied NLP best practice to ensure outputs were clear, contextual, and fact-grounded.
Detail: Initial design explorations defining key user flows, interface logic, and value propositions for InsightWise’s AI-powered research tool.
Through iterative prompt design and UX refinement, we showed AI could reveal—not replace—strategic insight.
Detail: Structured the foundational setup for AI transcript analysis — defining input models, insight criteria, and validation loops for iterative refinement.
THE IMPACT
Faster synthesis, sharper insights — and $1M pre-seed funding raised
The PoC showed measurable gains: analysis time dropped, accuracy improved, and previously hidden patterns emerged — without compromising strategic nuance. Our approach demonstrated that AI can reveal, not replace, deep insight. The work helped position InsightWise for growth, contributing to its $1M pre-seed raise led by US and Australian investors. The startup has since gained national recognition, including selection in the National AI Centre’s inaugural sprint and winning the People’s Choice vote.
Detail: Project reports demonstrated improved factual accuracy and consistency in AI-generated insights, enabling richer and faster quantitative analysis across user interviews.