Launching Australia’s National Sustainability Data Platform
AgTrace - Building trusted traceability infrastructure for the Department of Agriculture
Dashboard visualising outcomes from early PoCs that led to AgTrace’s $5M launch funding — aligning traceability pilots with strategic investment priorities.
THE CHALLENGE
Sustainability proof was expected — but systems were fragmented
Global buyers wanted verified sustainability data, but producers lacked tools and trust infrastructure. The Department needed a scalable way to surface credible, low-friction data across diverse actors — from farm to regulator to market.
MY APPROACH
Prototypes and policy alignment grounded in stakeholder realities
I led the proof-of-concepts (PoCs) initiative and roadmaps, facilitating co-design with over 100 stakeholders — from farmers to regulators — to surface shared priorities and pain points. By embedding user-centred design from fieldwork to policy feedback, we shaped initiatives aligned with funding pathways, Ag sector needs, and government direction.
Detail: High-level concepts framed to spark discussion, validate assumptions, and seed future-facing ideas during multi-stakeholder co-design workshops.
We developed concepts and prototypes tracking farm-to-fork sustainability metrics, championing interoperability and privacy-preserving data models in line with ESG reporting needs.
THE IMPACT
Catalysed a $11M investment and set national direction
Secured $5M to launch AgTrace, influenced to more than $11M in federal grants, and laid the groundwork for national data standards. The approach unified producers, policymakers, and technologists around a shared, future-fit model — balancing compliance, credibility, and usability.
Detail: AgTrace's Digital Product Passport data — including stacked verifications using verifiable credentials (VCs) and decentralised identifiers (DIDs) for supply chain trust.